Day 17: Brand… Wellness

Well, I’ve made my list and I’ve checked it twice and everything on it is definitely naughty and/or nice. I guess this sits with the eye of the beholder. I now have the areas that unconsciously call my name whenever I’m feeling stressed, tired, bored or basically low. Today I had a personal training session with Tom and I want to recognise the difference between my pre and post mindset. I have been really enjoying my sessions with Tom. I know that I dragged myself there as I had lots going on – however, I did leave much more alive and more invigorated. This is the message that I need to be sending myself before these sessions, as can you imagine if I entered positive just how much more I would get from the session. This has just hit on a big parallel for me looking at organisations and their internal communication, as it is their job to sell and promote wellbeing in such a manner that individuals embrace it. I think every learning facilitator has experienced the start of a training session and when asking the delegates why they have come, heard the “I was told I had to come” and that they were given no real information that would give them a positive perspective. Much like my internal dialogue is my own personal marketing influencer and sets the stage for how I feel about what is about to happen – the internal comms team must take more ownership on the part they play in promoting wellness and the various opportunities the organisation has available. These should be seen as employee benefits and utilised more to engage employees and build better communities and relationships. I am not getting the full benefits from Tom’s sessions if I am running in 5 minutes late – doing it and then rushing straight back to my desk. This might make my body a little stronger but my mind and spirit are not getting as much out of it. Hence a great internal wellness programme needs to be all encompassing from pre to post and engage employees in the entire journey like any other brand positioning. It needs actions, objectives, information and overarching vision. I need to stop seeing this as a collection of actions but an interwoven and interconnected balance of stimulus that works in harmony to make me stronger, healthier and happier

Mantra: be my own marketer

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