Our Story

2005

Bridge becomes a registered company and starts to promote the Living Brand concept.

2006

Bridge works with several blue chip companies on a freelance basis to other consultancies. Receives European trademark on Living Brand. The first Bridge website is launched.

2007

Founder Dale Smith makes a strategic decision to limit freelance roles and focus only on Bridge’s own clients, working with multiple clients in the contact centre industry, supporting customer service and living the brand values.

2008

Bridge hosts their first ‘Living Brand Leader’ workshop, while continually introducing new clients. Speaks at Confex in Barcelona. The Brand2Life Magazine is launched.

2009

The launch of the first Living Brand Leader conference. Dale presents keynote address at Abraaj Capital global conference in Istanbul.

2010

The first Powerful People open workshop is held, subsequently in-house versions run at RBS, Bank of Tokyo, Bank of Mitsubishi, ING and Bank of Scotland. Rebranded website is launched.

2011

Bridge presents a series of Living Brand workshops as part of the Taitra brand school in Taiwan. Powerful People is run across the entire internal audit population at RBS.

2012

Bridge receives a Training Mark from ICS certifying its material for the Blackrock programme. ‘Global Brand Strategies’ is run in Taiwan. Bridge launches the first full Brand2Life employee engagement programme at Hospital of St. John and St. Elizabeth.

2013

Bridge creates bespoke transformation programs for Eau Palm Beach Resort & Spa, selected from a wide pool of consultancies. The program is highly praised by the 700 employees, revitalizing the hotel’s culture and values.

2014

Upon completion of the Hospital of St. John and St. Elizabeth rebranding, the ‘New Look and Feel’ campaign is launched.
The Eau project draws to a close with outstanding results.
The BridgeTalks lecture series is launched.

2015

Bridge successfully launches its first BridgeCon conference and is awarded Independent Training Company of the Year by CSTN. Results of the Bridge culture survey are released.

2016

Bridge wins a contract to rebrand INPS to Vision and launches the ‘Reboot’ internal campaign. Bridge is a finalist for the Business Change or Transformation Award for its work with Eau. We work with the leadership team of Pret a Manager.

2017

The second BridgeCon is successfully run. The #LivingBrandProject that looks at the parrallel of business and human transformation went live, personally tested by Dale.
Bridge works with BUPA upon their acquisition of Cromwell Hospital.

2018

New research project called ‘The Human Element’ begins. A partnership with New Victoria Hospital is established while working with Cromwell.

2019

Work on ‘The Human Element’ resumes. A transformation project with Shared Service Centre, part of British Council, in New Delhi begins.
Conferences in Tampa and Florida are successfully held.

2020

At the end of 2019, Dale makes the decision to temporarily halt the company as he returns to Canada in order to share the journey with his mother through her cancer. Pandemic begins.

2021

Bridge remains on hold as Dale devotes his time to his mother’s cancer before her passing in June.

2022

Dale returns to London and resumes operations with Bridge. Work with New Foscote Hospital for internal training initiative campaigns begins simultaneously as Bridge undertakes a year long transformation project One Welbeck Private Hospital.

2023

Work with One Welbeck continues while another project for New Victoria Hospital empowering leadership across the team is created.

2024

One Welbeck decides to resume work with Bridge, now focusing on development within the culture and values. Dale begins development his first book – ‘It’s All On Loan”

2025

“The future belongs to those who believe in the beauty of their dreams” – Eleanor Roosevelt