Our Methodology
Our Brand2Life methodology is proven to shift, inspire and build positive energy in teams. Before we let our in-house creative team loose on building a campaign, we take the time to hear the voice and feel the pulse of an organisation. Each step in our engagement path brings our clients closer to building a culture that creates memorable customer experiences.
Our process starts by listening to your people’s voice. We employ a range of techniques tailored to your company’s needs. Including but not limited to: Focus groups, Quantitive & Qualitative surveys, Online surveys, Engaging with employees at all levels from senior leadership to frontline workers.
We bring your organisation’s story to life by creating a unique internal brand. Bringing you closer to your desired outcomes by highlighting and connecting all the moving parts.
Once the campaign has been created and agreed upon, an action plan will be developed. This map will cover all bases, from training to employee engagement.
Now is time to match the perfect Bridge professionals from our trusted network. Using our experts and your champions to collaborate, we will devise a team built for success.
In line with the agreed internal brand, a series of bespoke material will be created. This will be consistent across all internal communication and training material & resources
Unique to Bridge’s approach, we acknowledge the human fluidity of learning.
We believe it is key to design material in real time to match the movement of the ever shaping employee mindset.
As part of our partnership approach, our role is to always be handing over. We will build long-term strategies that help your organisation independently manage the embedded culture.
We believe part of longevity is communication. We aim to periodically check-in to revisit the data gathered, tracking growth and identifying shifts and patterns, in multiple ways. This is gathered through KPIs, anecdotal evidence, customer insights and more.
After a successful campaign, we will provide your employees with the correct autonomy and scale back our involvement. Bridge will consistently offer any level of support necessary to ensure your employee needs are constantly met.