The Human Element: Climbing The Tree

Transformation – The Human Element

As part of the ‘Living Brand Project’, the Bridge Team will reach out to business minds at all levels of an organisation – from shop floor to the boardroom – to assist with more real-time challenges and to develop practical people solutions. Too often as companies, we promote our values as a testament to what makes our company or culture stand out. I like to think of the Bridge values as something that we all share. Values that will not only drive this project, but should be the foundation for all people who participate. In my mind: Pushing Creative Boundaries, Sharing Knowledge Openly, Inspiring Collaborative Energy, Celebrating Uniqueness Aways and Keeping it Real and Fun are the foundation stones for all business. As the ‘Living Brand Project’ unfolds and explores other parallels, we will be reaching out to many individuals to see how these and other values drive their success.

Each day of the 30-day ‘Human Element’ experiment brought new challenges and opportunities to better understand how a company can feel as it moves through an engagement programme. This next phase will break into four parts; exploring the parallels found between a week in the experiment and a quarter in an organisational culture transformation. Change does not happen overnight, and by identifying the human face of change we can better understand how to create change programmes that not only motivate our people, but also offer long-term, sustainable solutions. The magic formula starts with identifying the key trends that can offer positive change and the pitfalls that can move us off track from our desired outcomes. The human element is being able to correlate everyday human behaviours with that of the company collective.

Human Behaviour

The Human Element: Brain Games

Dale Smith, Creative Director, Bridge

National Geographic series ‘Brain Games’ fascinated me in regards to human behaviour and what we can learn from its insights. The research is interactive, encouraging television viewers, often along with a handful of live volunteers, to engage in visual, auditory, and other cognitive experiments, or “brain games“, that emphasise the main points presented in each episode. The parallels between an individual’s life experience and that of the collective in a company are everywhere. The human element is being able to correlate every day human behaviours with that of the company collective.

As Bridge’s Creative Director and a behaviouralist, in this series of articles I am on a quest to discover the magic formula that allows humans and brands to coexist to create an amazing company culture. In this ever-changing environment, I endeavour to find commonality that will translate into a strategy of ‘must-haves’ and a list of ‘must-dos’ that will ensure a seamless transformation of your Living Brands. My aim is to study the human element and the constants in organisational change. Follow me over the next weeks when I revisit the ‘Living Brand Project’ reflecting on trqansformation in my personal live changing my diet and fitness regime over 30 days. To me, the ‘Living Brand Project’ is an umbrella that allows us to delve into the human element with an open mind and without limitations. Looking at organisational change through the lens of a personal transformation, the premise of the project is that companies behave like humans because they are driven by humans.

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