The Human Element: Climbing The Tree


Transformation – The Human Element

As part of the ‘Living Brand Project’, the Bridge Team will reach out to business minds at all levels of an organisation – from shop floor to the boardroom – to assist with more real-time challenges and to develop practical people solutions. Too often as companies, we promote our values as a testament to what makes our company or culture stand out. I like to think of the Bridge values as something that we all share. Values that will not only drive this project, but should be the foundation for all people who participate. In my mind: Pushing Creative Boundaries, Sharing Knowledge Openly, Inspiring Collaborative Energy, Celebrating Uniqueness Aways and Keeping it Real and Fun are the foundation stones for all business. As the ‘Living Brand Project’ unfolds and explores other parallels, we will be reaching out to many individuals to see how these and other values drive their success.

Each day of the 30-day ‘Human Element’ experiment brought new challenges and opportunities to better understand how a company can feel as it moves through an engagement programme. This next phase will break into four parts; exploring the parallels found between a week in the experiment and a quarter in an organisational culture transformation. Change does not happen overnight, and by identifying the human face of change we can better understand how to create change programmes that not only motivate our people, but also offer long-term, sustainable solutions. The magic formula starts with identifying the key trends that can offer positive change and the pitfalls that can move us off track from our desired outcomes. The human element is being able to correlate everyday human behaviours with that of the company collective.

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