December 8 was the final BridgeTalks evening for 2015, and delegates were joined by not one, but two speakers on the topic of Storytelling at the Courthouse Hotel. Robert Pratten, Founder and CEO of Transmedia Storyteller joined BridgeTalks, as well as Alison Esse, Co-Founder and Director of the Storytellers.
‘Storytelling’ is a methodology and tool that allows businesses to implement organisation-wide change; it engages and aligns employees to drive culture and performance whilst drawing consumers into the brand identity and promise.
The talk was opened by Dale Smith, Director of Creation at Bridge Training & Events. Dale introduced the topic with some of his own experience with storytelling, working with clients and in his own life.
Robert Pratten is CEO and Founder of Transmedia Storyteller Ltd, creators of Conducttr. Robert took delegates through just some of the successful projects and uses of the audience engagement software. Transmedia Storyteller uses multiple platforms to immerse users in a storytelling experience that parallels their real life through interactive storytelling to engage users and convey messages.
With a background in PR and Marketing, Alison Esse co-founded The Storytellers in 2003, bringing together a collective of expertise in change, strategic communications, graphic and event design, film and project management to form a pioneering approach to culture change and strategy engagement in large organisations. During the talk, Alison brought to life case studies through stories as well as giving delegates insight into The Storytellers’ methodology.
Delegates enjoyed drinks and canapés at the networking reception following the talk in the Courthouse Hotel bar.