Interview with Catherine Allen of Ella’s Kitchen


Ella’s Kitchen makes 100% organic baby and toddler food, sold in supermarkets internationally including UK, Norway, Sweden, Finland, Belgium, Netherlands, Canada and the United States.

Their mission is to improve children’s lives through developing healthy relationships with food. They recently achieved 26th place in the Sunday Times Top 100 Best Places to work (Small Company category).

How do you stay motivated in such a dynamic organisation? 

It’s easy to stay motivated in such a dynamic organisation – I would be bored in a slow paced environment!  The passion, pace and people at Ella’s make this a  really motivating place to be.  ‘We Want to Win’ is one of our values and this really lives and breathes here – in my role I am constantly challenging myself and my team to make Ella’s an even better place to work.  This year we have done lots of new things that have motivated me like launching volunteering days for Ella’s team, introducing a Thinking Differently programme (We Think Differently is another one of our values), getting into the Best Companies best 100 – the list goes on!  The major driver for me is contributing to a Values led, purpose driven organisation that is truly making a difference to developing children’s healthy relationships with food.

What are your challenges in managing people?

I want to carry on improving Ella’s as a place to work. This means I am very ambitious for what myself and my team achieve and I rely on my team to feedback when ideas or timelines are a little too ambitious!

What would be the one piece of advice you would give to a new leader on engaging their employees?

Really get to know your employees as individuals. It’s the only way to find out what motivates them and how to personally engage them.

Catherine will be one of our panellists discussing, ‘Let’s build great places to work’ at BridgeCon2017

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