Cancer Research UK

Category: Engagement

Bridge developed a bespoke, five module customer service programme for the contact centre and correspondence teams at Cancer Research UK. This interactive programme was run over a six week period and following its success, was rolled out in their new service centre in Oxford, UK. The programme focused on brand and the skills required to guarantee that supporters had both a positive alignment with the organisation and the frontline actions required to ensure continued support. This highly engaging customer-centric frontline programme delivered a sustainable platform of supporter engagement loyalty and trust securing financial support of a great organisation.

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