Building the Business Case for Culture
Bridge Annual Industry Conference
Conference 16 October 2018 | Workshop 17 October 2018 | Central London
This is no ordinary conference - the delegate experience is our top priority.
Linking Employee Engagement and the Customer Experience as One.
Hear from top speakers and well-known brands on case studies and best practice in various industries. We have gathered speakers from organisations well known for their culture and employee experience and asked them how they did it.
About the conference
Focusing on culture is paramount as we move into an era where several generations, with varying differences in communication styles, will all be sharing the same workplace. This event will delve into the power that brand and delivering a great customer experience has in building long-term sustainable success and developing great places to work.
At this event, we will explore the challenges, the strategic approach needed and the success stories of companies that have created amazing company cultures. Throughout the day we will explore the intrinsic link between happiness and engagement in the workplace to that of building profitable and customer-driven businesses. It will also counter this profitability with the ethical and the social responsibilities that companies should take over the wellness of their employees and how they unite them together with one common purpose.
Founder & Chairman
Value from the day
Reception and Registration
Help yourself to some tea or coffee before starting the day and join all the delegates in the main room. Take a seat and get ready for an amazing day.
We set the pace for the day in this lively and interactive welcome to the event. Delegates will have the opportunity to meet each other and outline what they wish to achieve from the day.
Dale Smith, Bridge
Keynote Address: Connecting an engaged and inspired team to the delivery of an amazing customer experience
Known for their award-winning customer journey this is your opportunity to see behind the scenes at the employees that drive the experience. It will showcase how best to empower a team to deliver on the brand promise, whilst exploring the intrinsic link between an organisations culture, delivery of an outstanding customer experience and ROI.
Christina Liciaga, HSBC Bank UK
Stronger Together: Making 1+1 = Better Business Culture
Tim Pointer has repeatedly led the merger, acquisition and launch work involving big brands. This case study will explore how to lead the successful merger and development of business cultures. It will explore the learnings and missteps experienced, and will address how to balance yesterday’s heritage with tomorrow’s performance.
Tim Pointer, Dixon Carphone
Panel discussion: Engaging Employees with the Higher Purpose of the Business
The panel discussion will see three outstanding organisations open up their doors to the amazing cultures that support their businesses. It will look at the important role that all employees play in delivering an outstanding customer experience and share their journey to putting in place a business case for culture.
Panel chairman, Ben Gateley, CharlieHR
Liz Pannaman, TfL
Phil Luce, Bupa Cromwell Hospital
Chloë Marsh, RHP
Following lunch delegates will have the choice between two streams.
Taking employees on a value-based journey of engagement
This talk will be a case study of a successful employee engagement programme. It will look at the difference between training and an internal campaign over an extended period of time.
Shaun Bradley, Perkbox
Transformation- five years on
Five years on after the transformation from the Ritz Carlton to the now independent boutique Eau Palm Beach Resort and Spa, Simon will journey through the building of a new value-driven culture and give proven tips on how to ensure it is sustainable and inspired to offer an Eaumazing customer experience.
Simon Lewis, Eau Palm Beach
Stronger together – the coming together of two cultures
This will be a case study exploring the journey of a successful merger of two company cultures. It will explore the do’s and don’ts learnt. Bringing together different organisations or teams will come with its share of challenges but when done right – success.
Maggie Tambe, Peabody Trust
Wellbeing & Performance
Putting mental health on the company and culture agenda
The Stevenson-Farmer Independent Review into Mental Health in the workplace was commissioned by Theresa May in 2017. The review aims to understand how employers can better support all individuals in employment, including those with poor mental health or wellbeing. This talk will look at this hard data that sheds light on the business case for investment when supporting employees in the workplace.
Elizabeth Hampson, Deloitte
Turning the tables on engagement –3 strand model for doing wellbeing on a budget
Becky will take us on her learning journey of how best to link the wellbeing strategy with the organisational vision. She will outline the importance of a senior level sponsor, communication and listen to the culture. She will leave us with a clear and easy to implement model.
Becky Thoseby, Department for Transport
Finding wellness in the digital age – using technology in support of employee mindset and health
Going beyond wellbeing, Virgin Atlantic empowers its people to build their strength, energy and resilience, creating the right environment to flourish and deliver results, even in the most challenging of times. It means consistently and reliably operating at their best through the building of internal resources (personal capacity) to deliver results even in the most challenging times. Myra will discuss its internal people initiative called Flourish and the impact this has had on the increased capacity and resilience to deliver the future strategy. Going deeper than fixing what’s on the surface Virgin Atlantic connects at the human level and to the heart of its people through loving more fully, doing good work, living in line with your true nature and what’s important to you – Be Yourself, and making the world a better place.
Myra Cooke, Virgin Atlantic Airways
The Human Element- The Evolution of Culture
This interactive exercise will energise delegates and bring light on a new perspective of company culture. It will look through the lens of history at what makes a successful culture and how communities are best formed. It will put a human face on business and give evidence of when working together we can make proactive and supportive teams united with one common.
Dale Smith; Creative Director, Bridge
The Future of Work and Culture: trends that will change the landscapes of both work and company culture
This talk will look at the evolving demographics of the workforce of tomorrow. Delve into the future of work and travel in time to explore the evolution of the workforce, trends, desires and new behaviours. The way people approach tasks, relationships and service delivery are constantly in flux and transforming. These workplace habits will have a dramatic impact on teams and must be considered when building a future business case for culture.
David D’Souza, Head of Engagement, CIPD
This interactive session will have delegates working together to utilise the Bridge Values in building their own transformation campaign. Participants will explore what makes a great culture that is focused on delivering an authentic and stand out customer experience. Its aim is to give practical strategies and takeaways that can be easily implemented back in the workplace.
Building on the learning from the conference – this is a great opportunity to share ideas and thoughts with peers in a collaborative and focused environment. The group will be divided into sub-teams in which they will agree on a vision and personality for the culture that they wish to strive for. From here the task at hand will be to put in place the strategy that will bring life and sustainability to their culture.
To assist in building the business case for culture, the Bridge Values will act as a guiding roadmap as teams delve behind the words to create a deeper, more practical meaning and demonstrate the impact that they have when brought to life. These are not just Bridge Values as they are key to the success of all organisations when developing an engaged and connected team.
Finding the human element in how success can be demonstrated through the act of leadership, their style and in the activities that they introduce to the culture will all need to be considered.
Time to build your own case using:
Celebrating Uniqueness Always - Be unique: celebrate difference and recognise the special.
Keeping it Real And Fun - Be fun: enjoy life but stay humble
Inspiring Collaborative Energy - Be collaborative: dedicate your energy to working purposefully together.
Pushing Creative Boundaries - Be creative: Use your inventiveness to imagine the innovative and original.
Sharing Knowledge Openly - Be knowledgeable: Strive for continuous learning and sharing with an open mind.
End of Day
At the end of the day, following several interactive exercises and strategy sessions, teams will then present their strategy to the entire group.
Yes, there will be prizes!